A team from Trademark heads to China, including TT CEO Daniel Andrew and Sales director Amber Zhang will be traveling to China along with officials from the Greater Boston Convention & Visitors Bureau and the Massachusetts Office of Travel & Tourism to meet with tour operators, travel bureaus, and the press and to host mini trade shows in Shanghai, Beijing, and Guangzhou.
You can read more about the purpose of the trip in the excerpt below or read the full article here!
A record number of Chinese tourists visited Boston last year, dethroning the United Kingdom as the number one source of overseas tourists for the first time, according to initial estimates. And next month, local tourism officials are leading their first sales mission to China to attract even more.
The number of Chinese visitors to the area has more than doubled over the past four years, to an estimated 230,000 last year, according to the Greater Boston Convention & Visitors Bureau. The surge came as airlines added nonstop routes to Boston from several Chinese cities and new visa policies eased travel to the United States.
The visitors bureau is aiming to more than double the number of Chinese visitors to the city to half a million by 2021.