On December 9, 2016, the Greater Boston Convention and Visitors Bureau hosted a China-Friendly Seminar & Workshop for members at the Sheraton Commander in Boston. Close to 200 people attended the event. Our CEO, Daniel Andrew, was featured on the morning panel where he described ways to attract and serve Chinese visitors.
Chinese visitors to Boston have increased 98% since 2013 and 570% over the past decade. In 2015 Chinese visitors spent nearly $250 million in Boston and this spending impact is forecasted to grow dramatically over the next 5 years. It’s important to understand that this growth did not happen by accident. The Greater Boston Convention & Visitors Bureau, along with our member companies and industry partners, have grown Boston’s market share of Chinese visitors through a series of programs and initiatives. Here’s what we have done:
In 2013 the CVB formed a China-Friendly Marketing Committee comprised of our member retailers, hotels, attractions and restaurants. The Bureau has been attending tradeshows like Active America China and IPW to meet with Chinese tour operators to generate business and hotel bookings for our members.
The CVB developed a China-Friendly Marketing Guide in addition to brochures, publications, and videos in Mandarin, as well as launched a Chinese website. The CVB has a Weibo account that it uses to run marketing campaigns connecting our members with the thousands of Chinese students in Boston and Cambridge. The Bureau has doubled its Weibo following over the past year.
The CVB produced 4 Mandarin destination videos in partnership with BrandUSA.
The Bureau is organizing its first Sales Mission to China in March, 2017, giving our members an opportunity to meet with media, tour operators and travel agents in Guangzhou, Shanghai and Beijing. Our CEO, Dan Andrew, and Sales Director Amber Zhang will be attending this mission.